SUSaurabh UkeyCase study / GHOOMKETU / The Travel Mavin
GHOOMKETU / The Travel MavinIndependent concepts · Design exploration

Travel with a place. Not just through it.

An early sustainable-travel concept connecting travellers with local experiences, community projects and small businesses.

Contribution & scope

Independent concept and mobile interface exploration

Sustainable travelCommunity participationMobile concept
5 chapters · Original project artefacts
Selected original design · GHOOMKETU / The Travel Mavin
01 / The premise

Give participation a place in the journey.

The original concept responds to overtourism, waste and pressure on local resources. It proposes connecting travellers, residents, accommodation providers, NGOs and governing bodies around local activities.

Travellers

Discover experiences and nearby projects.

Local communities

Surface needs and promote local businesses.

Organisations

Coordinate participation around community work.

02 / Discovery

Make nearby opportunities visible.

The home-screen exploration presents experiences in a familiar feed, with nearby project indicators. The intent is to make participation discoverable alongside the rest of a travel itinerary.

Original early mobile concept. · Select image to inspect.
03 / Participation

Connect experiences to local value.

Project information and accommodation links are paired with proposed wellbeing credits. These are concept mechanisms intended to encourage participation; their effect has not been validated.

Original project and traveller-reward screens. · Select image to inspect.
04 / Local voices

Give residents a way to shape the activity.

The local-facing exploration includes a problem-submission form, language switching and progress feedback. It proposes a way for local needs to influence which projects travellers encounter.

Original local-participation and progress concepts. · Select image to inspect.
05 / Continued connection

Let the conversation outlast the visit.

The chat exploration gives travellers and locals a place to stay connected. A next research step would be testing moderation, incentive quality and the effort required of local participants.

Original community-chat concept. · Select image to inspect.
Takeaway

This early project established an enduring interest: designing around the people affected by a service, including those who are not its most obvious users.

Independent design exploration, not a launched product. Research sample details and validated outcomes are not included in the source.