A slower story. A fuller brand experience.
A storytelling-led website connecting SwanandJi’s bilona ghee, cow care, people, pantry and countryside experiences.
A view of the live experience · Select to inspect
Start with a useful question.
SwanandJi brings several connected offerings together: food, a gaushala and rural stays. The website needs to explain what connects them while giving visitors clear routes to explore products, meet the people or plan a visit.
The homepage starts with the jar, then unfolds the bilona process through an interactive sequence—from grazing and milking to curd, churning, slow heat and ghee. Cow care and the founders’ story give the product context before the experience branches into the pantry and countryside stays.
The choices behind
the experience.
01Make the process the story
A seven-part visual sequence turns the journey from cow to jar into an explorable narrative, supported by direct chapter controls and a reduced-motion option.
02Connect the product with its people
Cow-care content, founder storytelling and links to the gaushala connect the product presentation with the wider organisation.
03Give each visitor a useful next step
Separate routes lead to product enquiries, the pantry, the people and Stay & explore. The stay page extends the brand into a day at the property.
Direction, iteration,
and a working build.
This project forms part of my AI-assisted website collection. The visible experience combines bold editorial typography, product illustration, a staged process story and connected pages for the wider brand. This case study describes those observable design choices without attributing an undocumented tool or production process.
Live brand website
The live homepage offers product enquiries and links to the wider SwanandJi experience. Price, batch availability and delivery are confirmed on enquiry; an online payment or booking backend is not established by this review. Product illustrations and stay concept imagery are labelled on the source website.
Explore the live projectCase-study basis: Live SwanandJi homepage, with the previously reviewed Stay & explore page as a supporting experience. Website reviewed October 2026. Screenshots show the experience at the time of review.